When I was in business school in the early 2000’s, every single marketing class I took seemed to focus on the 4 Ps of Marketing…Product, Price, Place, and Promotion. That’s what had always worked, so that’s what they taught. But over time we’ve slowly realized the 4 Ps of Marketing don’t work online. Here’s why and what to do instead.
So, there’s certainly no one right way to Get Started in Online Marketing. That’s a good thing, as you can go in many different directions depending on what your interests and goals are. But, it can be a bad thing too if you lack direction and just can’t figure out how to get started. So here’s 3 Easy Steps to get you started in online marketing