How to Market Anything You Want Online

In my last article titled, “My #1 Online Marketing Strategy for Success,” I shared some specific things every successful person online has in place. Truly EVERY SINGLE ONE. Every successful entrepreneur. Every successful online marketer. It’s the only way I know to learn how to market anything you want.

So how you tap into their success strategy, so that you too can Market Anything You Want Online?

Well, in this article, I’ll begin to outline what you need to do to win at the online marketing game.

These aren’t some out of the box tactics. We’re not tricking anyone and we’re certainly not just wishing for the best. We’re employing a specific strategy.

A strategy that allows you to follow very specific and actionable steps. Steps that are specifically designed to allow you to continue to incrementally increase your online income. And do so with control.

So much control because you are constantly getting feedback from your efforts, so you know exactly where you stand and what you need to do next.

You have a very clear map to follow that leads you to success.


What Do Successful Online Marketers Do?

Ok, now let’s specific. Learning how to marketing anything online requires:

  • Building a list. Your own email list that you own and control
  • Develop a relationship with that list to earn trust / Doing so with AUTOMATION
  • Have a system in place to automate the marketing and sales process to that list
  • Track exactly what you earn per lead and customer and what it costs you to acquire those customers
  • Incorporate multiple different income streams (more automated offers going out to your list)
  • Test, test, test some more. Incrementally improve earnings along the way. (increase your average lead value)

Can you make money online without doing the above? Yes. But not CONSISTENTLY. Not PREDICTABLE. Not with CONTROL.

If you’re not doing the above you are not putting yourself in a position that guarantees success.

If you do implement the above, you are in control of your own success. You are writing your own map to follow.


How to Get Started

So we’re talking about putting a marketing system together. That’s what this is, your own personal marketing system.

There’s two way we go about this. Not that their aren’t others, but we focus on simple, easy to implement solutions.

Choice 1: Set this up on WordPress (I can help with that)

Choice 2: Use an outside solution like ClickFunnels or Kartra.

I’m a Kartra user myself so my recommendation is Kartra. There’s lot of reason’s why I prefer it over Clickfunnels, or Leadpages, or Builderall, many of which I’ve covered in my Kartra Review.

But for now, lets breakdown how all this works


Marketing Funnel 101

(if you’re already familiar with the anatomy of a Marketing Funnel, feel free to skip this section)

The Marketing Funnel is what is going to enable us to automate many of the activities we listed above, that every successful online marketer does.

I’m sure some of you may have used marketing funnels that were provided to you by a network or affiliate marketing opportunity or some other “make money online” system. You probably learned they don’t work for many, even though they have worked for others before.

That’s an interesting topic in it’s own right and will be the subject of a future article of mine. So if you’re interested in that make sure to subscribe to this blog for updates.

For now, for anyone who doesn’t understand the basic components of a marketing funnel, here they are:

The Lead Magnet

An absolute must. This is something that you give to potential prospects for free in exchange for their email address. This is step 1 in building your list, which is a key component to succeeding online. So that you can continue to build a relationship with this individual, prove your value while earning their trust, enabling you to offer them more in the future. Remember, we’re going to automate all of this.

This is also where multiple streams of income comes in to play, as you will making multiple offers to your email list. That’s how we increase our average lead value. This is exactly what all the big money marketers online are doing. Brendon Burchard, Frank Kern, Grant Cardone, Gary Vee, you name it.

I’m sure you’re all actually quite familiar with lead magnets, you maybe just didn’t know the marketing jargon for it. Anytime you’ve ever entered you email into an opt-in form and gotten something in return for it, that was a lead magnet.

Typically, no matter what field of marketing you are in (affiliate marketing, network marketing, selling you own product or courses, etc) you’ve always had to create your own lead magnet. In fact you really need many lead magnets to succeed. But we actually have some simple solutions to create lead magnets for you.

They can be as simple as a PDF download, or a quick training video, or an extensive free webinar. Really anything that provides value to your audience (for free) and that you know they would want access to.

This will vary depending on what field or niche you are in. Say you’re marketing photography services. This may be some free picture taking tips. Or if you’re selling nutritional products, this could be some practical health tips.

The Lead Capture and Thank You Page

The next component of the marketing funnel is the Lead Capture Page (LCP) and Thank You pages. The lead capture page is where someone would enter their email address and then they land on the thank you page once they hit submit.

Once these pages are created for you, they work on autopilot 24/7/365. You’re leveraging the power of the internet and putting it to work for you while you are doing whatever else you need to in your life. This is where automated marketing system can create true time freedom for you.

The Sales Page (Pages)

Next is the most important page. This is where whatever you are offering (selling) is presented and where the actual purchase (transaction) is made.

This is our sales automation. How we make money while we sleep. Some call it passive income. Robert Kiyosaki refers to it as the only way to create true wealth.

The Landing Page

The marketing funnel doesn’t just stop after someone makes a purchase. They then “land” on another page. These pages may present more offers. This can even be before they make a purchase. What is referred to as upsells or downsells.

Or these landing pages may be where someone ends up after clicking on a link in an email they received from you. They’re already on your list at this point, so they receive automated emails.

You’re not always selling either. You actually never want to always be selling. So some of these landing pages may incorporate videos or other content that just provides value to you audience.

***The main point here is that you need to have an automated marketing funnel in place. The best options being a WordPress Blog or an all-in-one marketing platform like Kartra.***


But How? This Seems Hard

You’re right. Trying to do this all from scratch is hard. Thankfully, that’s not at all necessary.

You can use our system, that already does all this, and that you can easily personalize as your own. Utilizing pre-built funnels is how to market anything you want online, done easy. With all the components we’ve already discussed included.

You still need to personalize it so it’s your own. You don’t have to, but its how you achieve great results.

Then you just need to know how to manage the system properly and drive traffic in order to generate leads. So that you can track lead value and know how to increase it to reach your goals. All things that we can also teach you.

Creating the system itself need not be an insurmountable obstacle anymore.


To Summarize (Everything You Need)

Your marketing system (funnel) must help you:

  • Building a list. Your own email list that you own and control
  • Develop a relationship with that list to earn trust / Doing so with AUTOMATION
  • Have a system in place to automate the marketing and sales process to that list
  • Track exactly what you earn per lead and customer and what it costs you to acquire those customers
  • Incorporate multiple different income streams (more automated offers going out to your list)
  • Test, test, test some more. Incrementally improve earnings along the way. (increase your average lead value)

We can accomplish this on your own WordPress Blog or in a system like Kartra.


The Hard Truth

If you don’t have the above covered, in your own personalized marketing funnel system, you should not be marketing online. You CANNOT succeed long term without it.

In future articles, I’ll be covering more on the list above.

I’ll also soon be sharing a free two hour class that will take an even deeper look into all of this and break it down even clearer. It’s just so important to understand and something not many people have clarity on.

So subscribe (either on the right menu here if you’re on a desktop, or at the bottom on mobile) to make sure you don’t miss any future articles.

For now Continue on to learn more about Lead Generation and “How to Grow Your Online Business with Automation.


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