Why Social Media Content Creation is Important even when No One may be Looking.
If you’re a new marketer, or just getting started creating social media content, this is for you.
There is more and more evidence every day, that personalized and branded social media content is key to any business succeeding online.
But what if you don’t have a large social media following or audience? Is it still worth it to consistently create social media content? Why spend so much time creating content if no one is really seeing it? You may think there are better things to do with your time.
Well, first off, establishing a brand for yourself is not just something you can do overnight. By consistently creating content everyday you are establishing a track record of credibility.
You want your audience to know you are a professional, that you take your business seriously. If you don’t have a significant backlog of social media content, it looks like you are brand new, and certainly not an expert that can provide value.
So it is key to start creating content well before you even try to gain customers. Its never too early to get started. This also helps you develop your message over time. Hone your skills and develop clarity in your message.
How To Be Consistent with Social Media Content Creation
Have a written plan. Don’t try to do too much. Start with 15-20 minutes a day if that’s all the time you have. You may be surprised by how much you can accomplish, with just one or two pieces of content a day, by re-purposing that content.
And don’t be afraid to model what other’s are doing. Never copy and certainly don’t spam, but draw inspiration from what inspires you.
Also, make sure to take advantage of scheduling tools if you are tight on time. Schedule posts on you Facebook Page in advance. If you are recording videos, record a few at the same time while you’re all set up to record and then use YouTube to schedule when they will be published in the future. Do whatever you need to do to make best use of whatever time you have.
Just be consistent. Even if you think no one is watching yet. Once they are, you’ll already have an established social media brand working for yourself.