4 Ps of marketing dont work online

Why the 4 Ps of Marketing DON’T Work Online – DO THIS Instead

When I was in business school in the early 2000’s, every single marketing class I took seemed to focus on the 4 Ps of Marketing…Product, Price, Place, and Promotion. That’s what had always worked, so that’s what they taught. But over time we’ve slowly realized the 4 Ps of Marketing don’t work online. Here’s why and what to do instead.